Therabody: Relief
Therabody Relief is comfortable and light, making it easier than ever to feel better and relieve pain. It’s Theragun’s easiest-to-use device, with scientifically proven percussive massage therapy that provides fast and effective relief from aches, pains, tension and stiffness. With easy one-button control, Therabody Relief is the simplest Theragun model yet. Lightweight and effective, it’s relief at the touch of a button.
The design of this new device introduced new colors into the Theragun product family and introduced a softer design language to appeal to a new novice consumer audience. Huge proposed a bold color strategy for this entry level product to give the device a lifestyle appeal. The design was extremely efficient on package and cost reduced to make an entry level product that still delivered on looks, function, and performance.
Client
Therabody via Huge Design
Role
Lead Industrial Designer / Project Lead
Phases
Concept Development / CAD Development / CMF Selection
Credit
Chris Harsacky / Design Director
Bill Webb / Design Director
Jonathan Cohen Harel / Junior Designer
Therabody Team
Animation: DNGR LTD
A bold and colorful lifestyle approach to the Theragun product line
The Relief product was designed to make the new Theragun entry level product approachable, cost effective, and fun. The form is smaller than previous generations and a new soft and continuous language was designed to reach a new base of consumers. Two unique colorways were developed for major retailers: Best Buy and Target.
Render: DNGR LTD
Navy Colorway
The Navy colorway was developed as a Best Buy exclusive product sku and established a new color in the Theragun suite of products.
Renders: DNGR LTD
Photos: Therabody
Sand Colorway
The Sand colorway was developed as a Target exclusive product sku and established a new color in the Theragun suite of products.
Renders: DNGR LTD
Photos: Therabody
A lifestyle product that appeals to all users - from novice to athlete
The color choices were both energetic and inviting. The colors and compact size can appeal to novice home users and expressive athletes alike - adding a versatile sku to the Theragun portfolio.
Photos: Therabody